Am I really so naive or there others out there that are unaware of the true function of social media? I blindly use it to connect and share best moments, all the while oblivious of subliminal marketing feeding my subconscious.
I attended a seminar on Social Media in Marketing Strategies hosted by the Extended Learning Unit associated with UKZN. ‘Excellent’ is the word I must use to describe the presentation. It shattered my complacency and made me aware of the imperative to educate young minds of the power that is in their hands and how not to land up in trouble as a result of it! Think of Penny Sparrow who abhorrently maligned the majority of visitors on Durban beaches this year and ended up in court, a fine of 160K, community services and the loss of a job to say the least. Yes, this is an extreme example but it profoundly expounds the need for sagacious use of media. The presenter, Simon Grainger of BrandBright, quoted a meme – ‘What happens in Vegas stays on YouTube’. Words have consequences, especially when they are not contained by 4 walls.
Graduates looking for jobs should be nervous about their photos and postings on Facebook. What better place to find out about the true character of a potential employee (hold off on posting that pole dancing photo and does your soon-to-be boss really need to see you indecorously sticking out your tongue?) Social media is set up to capture opportunities for marketing, kind of a ‘Big brother is watching you’ ploy. I experienced a flood of adverts in my mail inbox from various tourism agencies after sending a text on WhatsApp regarding the 12 Apostles in Oz . I’m sure you’ve all had even more bizarre experiences.
Come to think of it, the ‘young minds I referred to earlier are one step ahead of us. They use pseudonyms for postings and single names for Facebook – so they can’t be tracked. Yes, I am truly naive.
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